Last Updated: 20th June 2025

This privacy notice sets out how Yoto Limited, with company number 09542062 and registered address of 124 City Road, London, England, EC1V 2NX (Yoto / we / us / our), handles “personal information” or “personal data” that you provide to us or that we collect (personal data) when you visit our website or otherwise interact with us, including purchasing products from us, and how we comply with applicable data protection and privacy laws.

If you do not agree with this notice, you should not access or use our website or app or otherwise interact with our business.

Yoto is a provider of Yoto Player and Yoto Mini (Yoto players) screen-free speakers that allow children to listen to hundreds of audio titles for all ages and stages. At Yoto, we believe it is important to be transparent about how we use your personal data.

We recognise the importance of protecting the privacy and security of the personal data we obtain from our consumers and their children, and other people we interact with as a business, which include our partners, educators, and affiliates. This privacy notice describes how we collect, use, disclose, communicate, and protect your personal data.

If you are an applicant, you should view our Applicant Privacy Policy. Yoto employees can find a privacy notice applicable to employees on our intranet site.

We may revise this privacy notice from time to time. When we make changes to this privacy notice, we will post the updated version on our website and mobile app (App) and indicate the date it was last updated. If we have your contact details, we will communicate substantial changes to you directly.

Highlights

We Collect a variety of personal data from our customers and their children, and other people we interact with as a business, including our partners, educators, and affiliates, depending on how they interact with our Apps and Yoto players. This includes:

• Log data collected automatically on the Yoto player or through the App;

• Information collected via cookies on our website and the App;

• Information provided by you through the Yoto player, our website, and the App;

• Information collected through customers’ engagement with us online (including social media); and

• Marketing and communication data provided to us by customers and subscribers to our marketing communications.

Click on the relevant sections above to learn more about the data we collect.

We Use personal data for the following purposes:

• Creating your account and facilitating your use of our services;

• Managing your orders and payments;

• Security, safety and product monitoring;

• Marketing;

• Improving our services, offerings, and marketing strategies;

• Sending out marketing and promotional materials in accordance with your preferences; and

• As otherwise permitted or required by law.

Click on the relevant sections above to learn more about how we use the data we collect.

We Share personal data with the following entities as necessary to provide our services:

• Cookie providers to help us understand how our website is used;

• Website hosting and information technology service providers to host our website, to run our website and App, and to monitor the safety and security of our website and App;

• Payment providers to manage payment processing;

• Marketing providers to provide marketing services to us;

• Group companies, such as affiliates and subsidiaries, to assist in providing our services;

• Third-party service providers, only as necessary to assist in providing certain components of our services, and only with contractual requirements in place to protect persona data and handle it only in accordance with this privacy notice;

• Potential acquirers of our business, to evaluate or carry out a business transaction; and

• Other entities as permitted or required by law.

We Protect personal data with industry-standard administrative, technical, organizational, and physical security measures. These measures include firewalls, SSL encryption, limiting storage of financial information to a PCI compliant third-party provider, system redundancies, and co-location in a 24/7 secured, controlled environment.

However, perfect security does not exist, and we cannot guarantee the absolute security of your personal data. Some personal data may be transferred to, and processed in, countries outside of Canada. If you live in Quebec, your personal data may be communicated to entities outside of Quebec. Accordingly, it may be accessible to courts, law enforcement and national security authorities of those countries. If you have any questions or wish to obtain further written information about the processing and storage of your personal data by affiliates or service providers outside of Canada, please contact our Head of Legal at privacy@yotoplay.com.

Children’s Data

Yoto players are designed for children’s use, and we understand that you may use the App to play content for children through your Yoto players or other compatible devices. However, we have minimised the amount of personal data collected from children under 18 and put you, the parent, in control.

We may process your child’s personal data in the following scenarios:

• Yoto player data – we collect play logs, usage logs, and Yoto players’ “health” information (such as battery life and error logs) from our Yoto players for various purposes, including for personalising the Yoto experience and to better understand our users. For the definitions of “play logs” and “usage logs” see above. We use this data for similar purposes as we do when we collect such information from adults, including to facilitate the use of the Yoto players (for it to function and play audio content), for security, safety, and product monitoring (including notifying parents of errors with the player), for better understanding our users (including to improve the services), and to personalise the services and market towards parents (including using play logs to suggest audio content that we believe parents may want to purchase or use). If a child is using the Yoto player, then their usage of the player will be captured by these logs. To the extent we collect data from anyone using the Yoto players, we link this data to adult Yoto accounts connected to that Yoto player.

• Where it is provided by you as an adult Yoto account holder – for example, if you record your child’s voice, if you name a player or playlist after your child, or if you share their information, such as photos or voice recordings, as part of competition entries or Yoto Daily submissions through your Yoto Space account, we may collect and process the data you provide. We use this information to allow you to name a Yoto player, name playlists, as well as to publicly share your child’s voice recordings or other information, such as publicly sharing your child’s story on our website.

In addition, we process children’s personal data to understand what content is being played on the Yoto player so we can make sure frequently played content is saved to the player, and you don't have to download it every time.

With your consent, we will use play logs and usage logs from the Yoto player to provide you more tailored services and marketing messages (to the extent you have opted-in to receive marketing messages); and to help you understand listening habits, including of your child, and find exciting and relevant new Yoto cards, accessories and products.

If you use the App to allow your child to record their own audio content to play back on your Yoto player, that recording is stored on our servers as a playlist. Yoto may in some circumstances review the content of audio recordings to protect our rights and business interests (see Managing our business and preventing unlawful use). You can delete these playlists at any time, or you can ask us to delete them for you. It is your choice whether your child records an audio recording on the App and who it is shared with, and we encourage you to review this carefully. If you are in the U.S., for further information please refer to our Audio Recording Notice. You can delete these recordings at any time, or you can ask us to delete them for you.

We use third parties to help us understand what content is being played and how the Yoto player is performing. These third parties also enable us to monitor, troubleshoot and inform you of any product issues with the Yoto player if you need us to. We use third parties to help us understand how our player is used, and how to improve it. We also use third parties to help us provide you more tailored services and marketing messages based on the usage of the Yoto player, which may include your child’s usage of the player. This may include suggesting certain cards to you that we believe may be of interest to you or your child.

If your child is under a certain age, we may ask for your consent before we collect information from or about your child. Obtaining your consent may be subject to our verification process to ensure that you are the child’s parent or guardian.

If your child is under a certain age, and in certain jurisdictions, you may have certain rights related to your child’s information that we process. You may access certain Yoto player and privacy settings through the App. Otherwise, you may request access to your child’s personal data and obtain a copy of it, request us to erase the personal data we hold about your child, and prohibit the processing of your child’s personal data. Additional rights may apply depending on your jurisdiction (see What are your rights in respect of your data?).

Orders, account creation, Yoto Space, and Yoto Club membership are restricted to parents or guardians (you or your). If we determine that a child under 18 has registered as a Yoto Club member or created a Yoto account, we will immediately cancel that membership and/or close the account.

How we protect your data

We use appropriate administrative, technical, organizational, and physical security measures to protect your personal data against accidental or unlawful destruction, loss, and alteration, and against unauthorized disclosure, communication and access. We use standard industry practices to protect personal data, including firewalls, SSL encryption, limiting storage of financial information to a PCI compliant third-party provider, system redundancies, and co-location in a 24/7 secured, controlled environment.

Personal data in our possession may be accessed by different groups of employees and personnel within Yoto, only as required in order for them to carry out their responsibilities. Such personnel may include employees in Customer Support, Marketing and Legal.

We have procedures in place to address any suspected personal data breach and will notify you and any applicable regulator of a breach as required by law.

Our Contact Details

Yoto is the controller of your personal data. You can contact us as follows:

Head of Legal
Yoto Limited
124 City Road London
EC1V 2NX
privacy@yotoplay.com